Back to do a thorough update on #Digitalfashionweek!
As you know, Digital Fashion Week (DFW) was a collaboration between DFW Creative, youtube, google+ and Twitter to bring to us the latest fashion by local and international designers. Consumers were able to watch live action such as backstage, runway shows etc on the various social media platforms instantly just when the event was happening as well. It's an major partnership because this runway helped to raise profile of each city's home-grown designers via the convenient digital platforms, featuring collections of Spring/Summer (S/S) and Fall/Winter (F/W).
Was very privileged to be invited to attend one of the shows – a S/S collection by local designer, Pauline Ning, and witnessing top models strutting down the runway showcasing Pauline Ning's next season's collection. Have to say a big THANK YOU to AMPed for the invite!
If you didn't know, AMPed is a phone application that you can easily download on your smartphone, allowing you to stream and download seamlessly on your mobile devices from a music library of millions of songs and get the latest music news and reviews on their website. What's amazing is that they have a mammoth repository of millions of songs available for you any time, from good'ol classics to the latest song you've ever heard! I've the application and I must say both the selection of songs and streaming speed so far, were pretty impressive. Furthermore, you get to get/win first-hand exclusive invites to music events and meet-and-greets with artists you love - I've received tickets to Nelly Furtado's showcase previously (AMPed had Lady Gaga previously as well), read more about it here! Do you know AMPed is recently being featured as The Straits Times Digital Life Editor’s Choice and they were compared amongst all other music apps (Spotify, Deezer, KKbox) and was picked as Editor’s choice?
Anyway, you must be wondering how AMPed came into place with Digital Fashion Week. I was puzzled initially as well but later found out that AMPed is not just about songs streaming and download. Just as what its tagline says – AMPed is "more than music" and for this event, AMPed partnered with DFW 2013 and worked with the Music Director, Mei Wong, to introduce 13 runway playlist for the shows, each styled together to suit the respective designers' style, mood and collection. Ms Mei Wong actually put together a list of soundtracks – created by downloading the different styles of music on AMPed and mixed them in a set- no doubt a music director! These soundtracks are also available exclusively on AMPed and to those fashion funky peeps out there, you know where you can get the uniquely created runway soundtracks for your own needs. And by the way, Pauline Ning's runway show was entirely represented by AMPed soundtracks! ;)
Calling to fashion and music lovers, here's an inspiring video put together by AMPed x DFW that you should not miss ;)
I have never thought a music application could do so much and AMPed definitely proved to be 'more than music'! I always think music plays a great part in our lives, even if one isn't a music lover. If you've noticed, music creates an entire atmosphere, fills the empty spaces and in fact, music is all around in us – think about house parties, cafes you dine in, retail shops in shopping malls, during photoshoots (I always like to play songs during shoots with the team! heh), in the car, at events and dinners, at spas and facials etc.. I only realised how important it is to add music to our lifestyles recently and with that said, AMPed could provide songs whenever, wherever you need them. ;)
Last but not least, If you are a member of the PREMIUM account of AMPed, which is called WhAMPed, you get to enjoy a special song identification feature that recognizes songs you play it, even when you sing or hum it!
AMPed is free but for music lovers, I definitely urge you to join AMPed as a premium member! You get to enjoy various exclusive features and services ;) Simply do an in-app upgrade under settings and for SingTel users, it's even easier for you – just charge it to your mobile bill by calling *247 (Turn on 3G/4G and turn off WIFI when doing so).
More pictures below on DFW!
Went to the backstage!
AMPed has very kindly arranged for a hair and makeup session for me in the afternoon, and thanks to them, I'd the chance to take a peek into the backstage and had my makeup/hair done by professionals! ;) Met the two winners of AMPed too (they were users of AMPed and they won tickets to DFW as well as a complimentary hair/makeup session before the event. Perks of this application that you should not miss!
Models at work.
Starting Makeup – by The Body Shop.
Heh, goofing around with the makeup artist and DFW videographer, Billy.
Done with makeup ;)
Time for hair ;)
Thank you for the help, Gary!
Not forgetting Jie Ning for the help in arranging everything! ;D
Shortly before the doors were opened…
Stayed on to catch the first show – F/W by Topshop, and spot Danielle Payne in hot pink (who came all the way from Topshop UK!).
Glad to see Jayne and Tricia too. ;) And that's Teresa from Division at work.
Finale for Topshop F/W collection.
I left immediately after for Topshop Afterparty at Knightsbridge Orchard and came back in the evening to catch Pauline Ning's S/S showcase together with my plus-one, Shi xian. She's helping me with the styling for Klarra and I thought it will be a good chance for us both to get some inspirations from the shows ;)
Happened to bump into a senior from my Poly, Qingsheng and his beautiful girlfriend, Wanling. ;)
At the cocktail party before the event started.
You probably have seen her on TV, she was the winner for 'The Face' cycle one. Gorgeous, slender and extremely tall – felt like a midget beside her!
Congratulations to Pauline Ning – for putting together such a wonderful collection!
AMPed x DFW collaboration also made available a Free Chauffeur service by UBER for AMPed users. How thankful for this because my feet were aching after wearing heels the entire day. We booked the car, it came within 10 minutes and we didn't have to queue for cabs! Another perk of being an AMPed member ;)
AMPed is available on Appstore, Google Play and Windows Phone store and is also available to all SingTel, Starhub and M1 users. AMPed is free but for music lovers, I definitely urge you to join AMPed as a premium member! You get to enjoy various exclusive features and services ;) For now, if you sign up for 12 months AMPed Premium contract via www.ampedmusic.sg (via your mobile browser), you get to stand a chance to win a Flyaway to see Miley Cyrus on her Bangerz Tour 2014! More details HERE.
For fans of Miley Cyrus, don't miss this opportunity and if you are doing the math of whether a ticket is worth you signing up for a premium AMPed account (even though you know you are a music lover), read more HERE and you will know why it's worth it!